Employee Benefits in Grand Rapids, Harbor Springs, Kingsley and surrounding areas in and around Michigan.

The cost of benefits is rising significantly, while employees consistently seek more from their benefits packages. We can design an employee benefits program that makes sense for your company and your employees.

Our insurance advisors take time to understand your unique needs, identify and offer alternatives to protect you against gaps in coverage, and create custom plans that fit your life. From auto insurance to homeowners insurance, we’re in the business of helping people protect what they value and have worked so hard to build.

Group Dental Insurance

Dental care can be costly, and many employees consider group dental to be an essential part of their benefits package. As one of the most used group benefits, group dental coverage may be a worthwhile investment for helping to attract and retain great talent.

Interactive Graphic

Group Health Insurance

In general, group health insurance is the first priority for employees and is the second largest expense for employers behind payroll. We’ll help you navigate the healthcare process so you can hire and retain top talent.

Interactive Graphic

Group Vision Insurance

Good eye care can help diagnose more serious health problems. We’ll help you find a vision plan that works for you and your team.

Interactive Graphic


Helping your employees save for the future is possible with a 401(k) plan. These are often not as expensive as employers think, and they are an attractive benefit for new and existing employees.

Employee Assistance Plan

An employee’s emotional well-being can affect work performance, impacting the company’s bottom line. An employee assistance plan (EAP) can help by supporting a happy, healthy, and productive workforce.

Critical Illness Insurance

Serious health events and illnesses can be devastating for your employees and their families in many ways, not the least of which is financially. Even with health insurance, situations like these can leave someone owing tens of thousands of dollars or more in medical bills. Critical illness insurance can help.

Disability Insurance

There is always a risk someone could become injured or ill and unable to work. Businesses that offer disability insurance as part of their employee benefits package often find that it is a great way to recruit staff and make them feel valued.

Group Voluntary Benefits

Are you looking for a low-cost way to enhance your employee benefit offerings? With group voluntary benefits, you can give your employees the opportunity to secure valuable coverage at significantly lower rates than they’d pay as individuals.

Life and Accidental Death and Dismemberment Insurance

Employer-sponsored life and accidental death and dismemberment (AD&D) insurance provides financial protection for employees and their loved ones in the event a person dies or suffers certain severe injuries, whether they occur on or off the job. Offer your employees peace of mind with life and AD&D insurance.

Interactive Graphic

Long-Term Care Insurance

Offering long-term care insurance as an employee benefit can be an integral part of your strategy to recruit and retain the best talent, contain costs, and enhance employee productivity.

Interactive Graphic

Flexible Spending Account

Flexible spending accounts offer employees an easy way to set money aside on a tax-free basis to help them cover the cost of certain out-of-pocket healthcare expenses.

Group Accident Insurance

No one ever sees an accident coming. Millions of people are injured every year and seek medical care as a result. Ambulance charges, emergency room copays, deductibles, co-insurance—the expenses can add up fast. Group accident insurance may help employees with the financial strain that arises from an injury.

Group Hospital Insurance

Planned surgeries and unplanned accidents send people to the hospital all the time. Even with a health insurance plan, hospital stays can lead to large medical bills. In fact, medical expenses are one of the leading causes of debt. Group hospital insurance can help enhance your benefit options. On the other hand, this may also lead to better employee retention and boost your recruitment strategy.

Group Telemedicine

Your business relies on having qualified employees, but having them stay healthy and active in their health care can help with retention, productivity, and reduce sick days. Group telemedicine services make virtual doctor visits easy, accessible, and convenient.

Group Voluntary Supplemental Life Insurance

Just like many businesses, you most likely offer a group life insurance plan to your employees. However, those policies often only cover up to one to two times the employee’s annual salary. That may cover funeral costs and sudden expenses, but often won’t fund their child’s education, pay down a mortgage, or pay for any other larger expenses to provide for their family. Group voluntary supplemental life insurance allows your employees to buy additional life insurance coverage through your sponsorship in order to get increased benefits.

Health Reimbursement Arrangements

A health insurance plan, no matter how rich it is, will always have things it doesn’t cover. Dental and vision plans can be very beneficial to employees, but not necessarily in the budget for employers. Employers can essentially self-insure these and other coverage gaps through health reimbursement arrangements.

Health Savings Account

As the cost of healthcare and providing benefits to employees continues to rise, employers need to explore options beyond the traditional health insurance plan. Offering your employees a health savings account can be a cost-effective way to enhance your benefit plan while providing both immediate and long-term value.