A partnership focused on your needs.

Your family, your business and your possessions are all important to you, but you may not know how to best protect them. We have the experience to navigate the unique risks you face, serving as your insurance advisor.

The Collins’ family entered the insurance business when Donald O. Collins purchased the Igelman Agency in Grand Rapids, Michigan in 1929. Don became ill and passed away in 1941; his wife, Nina, then took over the agency’s management and operations. Although it was unusual in those days to find a woman as an insurance agency owner and manager, Nina became well known and respected in the area. Their son, R. Parke Collins, CPCU, CIC, LIC, entered the business in 1956 and began to take the agency in the direction of commercial account sales. He founded Collins & Associates Corporation in 1972.

The third generation, R. Parke Collins II, CIC, LIC, CRM, joined the agency in 1989 upon graduation from the School of Business at Marquette University.  He earned his Property Casualty Insurance license while a sophomore at college and now, as president of the agency, specializes as a commercial account executive. Parke is a Certified Insurance Counselor and serves as Risk Manager for several Midwest corporations.

What sets us apart


As an independent insurance agency we have great relationships with many well-known, reputable insurance companies, giving you the power of choice.


Our insurance advisors have years of experience in the insurance industry and serve as your advocate from selecting coverage through filing a claim.


Our insurance advisors have a strong passion for insurance and protecting what you value most in business and in life. We treat our customers like family.

Our Guiding Principles

Collins & Associates will deliver significant value to our customers so they view our relationship as an investment – not a cost.

Our outstanding reputation, character, integrity, and corporate citizenship are the cornerstones of business trust.

We will be innovative and consistently invest resources to differentiate ourselves in the marketplace every day. We will focus on our proactive vision for the future.

We will surround ourselves with positive people who care – a lot. We will build our team with people who have ambition, intelligence, motivation, and a winning attitude.

Our goals are our client’s dreams – with deadlines.