A track record of smart advice since 1929.

People say that you should never forget where you came from, and at Collins and Associates Corporation we live by that philosophy every day. We pride ourselves on nearly a century of commitment to offer the same caring, friendly service today, as we did on the very first day.
Collins and Associates Corporation Today

Collins and Associates Corporation is a leading edge innovator in commercial and personal insurance, specialty insurance and risk management programs. Rather than positioning ourselves as just another broker, we have built our company to be a source of ideas, knowledge and imagination that can bring real value to your business and proactively protect you and your family.

A key element of our successful approach is the time and money we invest in education. Our team members constantly seek new ideas and enhanced understanding of the marketplace. Many of them hold advanced degrees and multiple industry designations that prepare them to raise your expectations of what an insurance provider should be. We pride ourselves in our personal approach to your business.

In other words, we’re small enough to take the time to listen to an individual, and large enough to supply the types of sophistication required in a global marketplace. Our satisfaction comes from servicing a wide range of differing clients extremely well.

  • Family Business Headquartered in Grand Rapids, MI
  • Multiple National and Domestic Insurance Companies
  • Multi-state Licensed
Collins Philosophy

We have built our business on three primary ideas that run directly counter to trends in the industry:


We're proactive partners with our clients rather than a reactive supplier

That means we have to build unique proficiency in a wide range of insurance and risk management products and services that can become part of our clients’ future business strategy – not just a rear guard action to protect their flanks, When our clients begin to see benefits, risk management and administrative efficiency as key elements of their differentiation versus their competition, the value of our approach comes into focus.

We provide personal service

We have built a network of suppliers and partners that gives us international reach – but we have structured our team to implement that global scope in a very local way. We study our clients’ companies to get down to the business of building the structures they need. Every client is different – we pride ourselves in building unique coverage strategies that generate true value.

We're always transparent in everything that we do and say

We provide our clients with written, clearly stated timelines that show how our services will be deployed and provide an effective way to measure our performance. We work on a “fee for service” basis that is simple and straightforward.

This combination of different ideas, exceptional skills and innovative programs makes Collins and Associates the choice for captive, business and home and auto insurance solutions.